Why easeltv is the perfect partner for the Connected TV revolution

We believe easeltv is the right partner to help brands quickly and fully exploit this new and critically important opportunity:

We have a vision of letting any brand (or anyone with an exciting idea for a TV Service) put it on the TV.

We are building a shared platform of tools and facilities to develop advanced TV services for individual brands and businesses on broadband-connected TVs and TV-centric devices. Furthermore, easeltv is working with leading TV and web innovators to develop sustainable commercial models to enable rapid, low cost and stable broadband-fed TV services.

We’re fast, dynamic and have an experienced team which has been at the forefront of the design of the connected TV revolution.

Those who fully understand the dynamics of the broadband connected TV, and how it can be fully exploited, will be the most successful in this new marketplace. TV is an instant gratification, remote controlled, intuitively menu driven experience. Transferring conventional web design to the TV will not work. The user context, experience and tools are all very different. easeltv has a scarce and unrivalled combination of expertise to exploit this difference. We understand the market dynamics currently in play in the TV industry and are peerless in our understanding of the evolving new eco-system for connected TV. Meet the founders

We have intellectual property and prior art in the TV User Interface environment – with IPR and the evolving ‘design functionality’ providing benefits not available elsewhere.

easeltv has a crucial cost advantage with its shared enablement platform – to allow brands to get onto connected TVs and set-top boxes far more cheaply than currently available alternatives.