Tag Archives: connected TV

Telco VoD or Over-the-top video?

By Bill Scott | Published: 25/03/2010
The most successful network operators will be those that facilitate and encourage over the top video. Those that seek to retain complete ownership of the commercial relationship with the consumer will ultimately be disintermediated, as they will never be able to keep pace with consumer demand. Look at the iPhone; it was successful because it offers a more open aggregation model and not just because it was cool – the open model encourages innovation.
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Television – the new Web

By Joe Foster | Published: 14/01/2010
These days, for any established brand, a web site is a necessity, and for most marketing managers a mobile strategy is now an equally viable option. Whilst TV has always offered a powerful advertising outlet, it has been an expensive and limited tool. All this is about to change.
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Connected TV – The next application play

By Joe Foster | Published: 14/01/2010
TV is changing and will simply become an application play. For all the early market repurposing, what is BBC’s iPlayer if not a device independent application? And the TV application market is truly in its infancy - creating new industry and commerce opportunities as it steps out.
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Digital Convergence: Innovation or fragmentation? Or can I retain the serendipity of television?

By Bill Scott | Published: 17/12/2009
As a consumer I want more choice, more control and more convenience from television but not at the expense of complexity or a lack of spontaneity.
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