Easel TV’s multiple award-winning OTT platform Suggested TV has been certified for Vewd
Easel TV, the awarding-winning provider of multi-screen OTT services, recently announced successful certification of its Suggested TV service on Vewd Core, the most-deployed OTT platform for connected TV devices, leading to closer ties with Vewd (formerly Opera TV) and providing a new route to market for Suggested TV clients.
Vewd is a market leading provider of embedded TV software for hosting OTT apps and services, and supports the Vewd App Store, that is available on tens of millions of consumer TVs and for more than 50 of the world’s largest pay-TV operator STBs globally. Easel TV offers a ready-made licensed platform for rapid implementation of an OTT service, website and apps, which can now be made available in the Vewd App Store.
Suggested TV is Easel TV’s direct to consumer OTT platform that provides a broadcast quality OTT solution with all the editorial and commercial tools required to run an end-to-end OTT service. It has a rich feature set supporting SVoD, TVoD and AVoD, which allows those looking to take advantage of Vewd’s extensive portfolio of globally deployed devices, to easily, rapidly and cost-effectively create a full OTT commercial service and get it to a mass market.
“This has the hallmark of the perfect tie-up,” said Joe Foster, CEO of Easel TV. “Most quality video service providers require some level of development or systems integration of functionality from multiple suppliers. Suggested TV on the other hand, offers a self-contained, complete OTT service out of the box.”, said Foster.
Today’s consumers want easy and effortless access to OTT content from the devices and services they already have. This market-ready solution enables broadcasters, pay TV operators, TV channel owners and new content providers to offer consumers immediate access to premium OTT content.
“There is increasing consumer demand for popular OTT services and there exists a strong case to enable these directly on pay-TV STB and consumer TV devices,” said Daniel Nordberg, SVP Partnerships, Vewd. “Easel TV has a multi-tenant licensed OTT service – Suggested TV – that can generate premium quality OTT services from a shared cloud platform to a multitude of OTT devices. As the Vewd App Store is the OTT app store of choice for many of these TV devices worldwide it was important for Easel TV to include us in their portfolio of devices. Our combined capability offers a great strategy for anyone looking at an immediate and complete OTT service offering.”
OTT, VOD, TVODS, STB… Can you please say that again?
With the widespread use of video on the rise and it’s use by anyone from TV channel owners to retail and brands, the chances are much of the terminology and many of the acronyms used, are only now being introduced to into the boardroom of many companies for the first time.
With the responsibility for solutions being placed in the commercial product owner’s camp a simple reference point is always useful to fall back on.
Here are a few of the most commonly bandied about phrases and acronyms.
OTT or Over The Top means using the internet. It refers to bypassing a broadcast technology (a TV transmitter – terrestrial, cable or satellite) to deliver video to a consumer. Other phrases that capture OTT channels are Cloud video (or cloud TV), Web video channels (or web TV) and Internet video (or internet TV) as they all fundamentally lead to the same thing.
VOD or Video On Demand is another commonly used term. Video on Demand implies a library of content that consumers can access on demand and, by definition, is usually pre-recorded content available at any time the consumer wants to watch it. Most OTT video channels or Cloud video channels are VOD or started out as VOD only (like Netflix and BBC iPlayer initially) but increasingly they are including the streaming of live events and live broadcast streams (like HBO Now, ITV Player and recently BBC iPlayer). So a live video feed may also form part (or indeed may make up all) of a OTT video channel.
A live event is distinct from a live broadcast stream as the ‘event’ is usually referring to something happening in real-time, e.g. a sports event, music concert or news. By contrast, and to add a little confusion, many live broadcast streams contain only pre-recorded video content e.g. almost any soap, drama or film.
VOD also comes in flavours; FVOD, TVOD, SVOD, AVOD, BVOD are the principle ones, though many others are made up to suit a given situation.
FVOD; Free Video on Demand.
TVOD; Transactional Video on Demand. This usually means the rental of a video for a set period. This should not be confused (though increasing it is) with e-commerce transactions for goods (e.g. brand video channel selling goods). Whilst e-commerce is a transaction and a way of monetising a video channel, this is usually seen, and referred to, as an in-app purchase.
SVOD; Subscription Video on Demand. The subscription is usually applied on a monthly (or annual) basis and usually (e.g. Netflix) allows you to watch as much of everything available as you want.
AVOD; Advertising Video on Demand. Usually, free content (though not always) that plays pre-roll and mid-roll video ads during the video (e.g. ITV Player).
BVOD; usually means Business Video on Demand though I have seen it used as both Brand Video on Demand and Broadcaster Video on Demand. This could include anything from a brand entertainment channel (like Redbull) to a private video channel for employee training and company activities.
And then there is EST; Electronic Sell Through. This is effectively buy-to-own, though legally it is usually a ‘lifetime’ subscription where the lifetime may have a limit e.g. 30 years or even when you leave the service (a case of read the small print).
Apps or channels. A video channel denotes the experience (that being akin to a TV linear channel in format and presentation) but the actual implementation and way to get into the channel, on most devices, is likely to be through an App (an OTT App). I say most devices because as well as a series of apps on devices it is likely that the channel will also be available in a browser on a desktop (PC or Mac) and tablets and mobile browsers (iOS and Android).
It is also worth touching on devices categorisations.
Smart TV – usually a broadband connected TV with an App Store, e.g. Samsung Smart TV, LG.
Android TV – a smart TV that uses the Android TV environment to host apps e.g. Sony
Streaming TV device – an independent device for OTT TV and video, e.g. Amazon Fire TV, Apple TV, Chromecast
STB (Set Top Box) usually denotes a Pay TV operator or Telco TV box.
Opera TV – a smart TV, STB or Streaming media device that uses an Opera TV browser environment to host apps e.g. Virgin Media:TiVo and Freesat
An OTT video channel could also be built in-house or use an external OTT platform or OTT provider, which could be offered through a SaaS video provider (Software as a Service).