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	<title>easeltv</title>
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	<link>http://www.easeltv.com</link>
	<description>Every canvas needs a home</description>
	<lastBuildDate>Wed, 05 May 2010 18:22:47 +0000</lastBuildDate>
	
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		<title>What would a well executed TV App Store mean for pay TV?</title>
		<link>http://www.easeltv.com/2010/what-would-a-well-executed-tv-app-store-mean-for-pay-tv/</link>
		<comments>http://www.easeltv.com/2010/what-would-a-well-executed-tv-app-store-mean-for-pay-tv/#comments</comments>
		<pubDate>Wed, 05 May 2010 12:59:26 +0000</pubDate>
		<dc:creator>Bill Scott</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.easeltv.com/?p=218</guid>
		<description><![CDATA[A well executed App Store would make it easy for content providers to publish and monetise applications on TV. Today's TV App Stores are not well executed, but in time may become so. The impact on pay TV will then be significant.]]></description>
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		<title>Search won&#8217;t work on TV &#8211; We need Suggested Discovery</title>
		<link>http://www.easeltv.com/2010/search-wont-work-on-tv-we-need-suggested-discovery/</link>
		<comments>http://www.easeltv.com/2010/search-wont-work-on-tv-we-need-suggested-discovery/#comments</comments>
		<pubDate>Thu, 25 Mar 2010 17:26:25 +0000</pubDate>
		<dc:creator>Bill Scott</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.easeltv.com/?p=206</guid>
		<description><![CDATA[No keyboard. No Mouse. Relaxed, TV-watching consumers won't type stuff into a search box. We need serendipity. We need convenience and simplicity. We need Suggested Discovery.]]></description>
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		<title>Telco VoD or Over-the-top video?</title>
		<link>http://www.easeltv.com/2010/the-future-of-the-digitally-connected-home-proprietary-telco-vod-or-over-the-top-video/</link>
		<comments>http://www.easeltv.com/2010/the-future-of-the-digitally-connected-home-proprietary-telco-vod-or-over-the-top-video/#comments</comments>
		<pubDate>Thu, 25 Mar 2010 15:18:03 +0000</pubDate>
		<dc:creator>Bill Scott</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[App Store]]></category>
		<category><![CDATA[Canvas]]></category>
		<category><![CDATA[connected TV]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Kindle]]></category>
		<category><![CDATA[OTT]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Web TV]]></category>

		<guid isPermaLink="false">http://www.easeltv.com/?p=203</guid>
		<description><![CDATA[The most successful network operators will be those that facilitate and encourage over the top video. Those that seek to retain complete ownership of the commercial relationship with the consumer will ultimately be disintermediated, as they will never be able to keep pace with consumer demand. Look at the iPhone; it was successful because it offers a more open aggregation model and not just because it was cool – the open model encourages innovation.]]></description>
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		<title>Television – the new Web</title>
		<link>http://www.easeltv.com/2010/television-the-new-web/</link>
		<comments>http://www.easeltv.com/2010/television-the-new-web/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 14:25:11 +0000</pubDate>
		<dc:creator>Joe Foster</dc:creator>
				<category><![CDATA[connected TV]]></category>
		<category><![CDATA[Canvas]]></category>
		<category><![CDATA[Internet TV]]></category>
		<category><![CDATA[IPTV]]></category>
		<category><![CDATA[TV Applications]]></category>
		<category><![CDATA[Web TV]]></category>

		<guid isPermaLink="false">http://www.easeltv.com/?p=184</guid>
		<description><![CDATA[These days, for any established brand, a web site is a necessity, and for most marketing managers a mobile strategy is now an equally viable option. Whilst TV has always offered a powerful advertising outlet, it has been an expensive and limited tool. All this is about to change. ]]></description>
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		<title>Connected TV – The next application play</title>
		<link>http://www.easeltv.com/2010/connected-tv-the-next-application-play/</link>
		<comments>http://www.easeltv.com/2010/connected-tv-the-next-application-play/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 09:38:40 +0000</pubDate>
		<dc:creator>Joe Foster</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[connected TV]]></category>
		<category><![CDATA[Canvas]]></category>
		<category><![CDATA[Internet TV]]></category>
		<category><![CDATA[TV Applications]]></category>
		<category><![CDATA[TV Widgets]]></category>
		<category><![CDATA[Web TV]]></category>

		<guid isPermaLink="false">http://www.easeltv.com/?p=176</guid>
		<description><![CDATA[TV is changing and will simply become an application play. For all the early market repurposing, what is BBC’s iPlayer if not a device independent application?  And the TV application market is truly in its infancy - creating new industry and commerce opportunities as it steps out.]]></description>
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		<title>Digital Convergence: Innovation or fragmentation? Or can I retain the serendipity of television?</title>
		<link>http://www.easeltv.com/2009/digital-convergence-innovation-or-fragmentation/</link>
		<comments>http://www.easeltv.com/2009/digital-convergence-innovation-or-fragmentation/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 16:56:25 +0000</pubDate>
		<dc:creator>Bill Scott</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Canvas]]></category>
		<category><![CDATA[connected TV]]></category>
		<category><![CDATA[Convergence]]></category>
		<category><![CDATA[fragmentation]]></category>
		<category><![CDATA[innovation]]></category>

		<guid isPermaLink="false">http://www.easeltv.com/2009/digital-convergence-innovation-or-fragmentation/</guid>
		<description><![CDATA[As a consumer I want more choice, more control and more convenience from television but not at the expense of complexity or a lack of spontaneity.]]></description>
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		<title>What does Canvas mean to content producers?</title>
		<link>http://www.easeltv.com/2009/what-does-canvas-mean-to-content-producers/</link>
		<comments>http://www.easeltv.com/2009/what-does-canvas-mean-to-content-producers/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 16:48:37 +0000</pubDate>
		<dc:creator>Bill Scott</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Canvas]]></category>
		<category><![CDATA[Conneted TV]]></category>
		<category><![CDATA[Content producer]]></category>
		<category><![CDATA[production]]></category>

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		<description><![CDATA[Content producers now have a chance to fully exploit a genuine two-way environment by delivering more choice and a more relevant experience to consumers.]]></description>
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