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	<description>Every canvas needs a home</description>
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		<title>Television – the new Web</title>
		<link>http://www.easeltv.com/2010/television-the-new-web/</link>
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		<pubDate>Thu, 14 Jan 2010 14:25:11 +0000</pubDate>
		<dc:creator>Joe Foster</dc:creator>
				<category><![CDATA[connected TV]]></category>
		<category><![CDATA[Canvas]]></category>
		<category><![CDATA[Internet TV]]></category>
		<category><![CDATA[IPTV]]></category>
		<category><![CDATA[TV Applications]]></category>
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		<description><![CDATA[These days, for any established brand, a web site is a necessity, and for most marketing managers a mobile strategy is now an equally viable option. Whilst TV has always offered a powerful advertising outlet, it has been an expensive and limited tool. All this is about to change. ]]></description>
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		<title>Connected TV – The next application play</title>
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		<pubDate>Thu, 14 Jan 2010 09:38:40 +0000</pubDate>
		<dc:creator>Joe Foster</dc:creator>
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		<category><![CDATA[connected TV]]></category>
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		<description><![CDATA[TV is changing and will simply become an application play. For all the early market repurposing, what is BBC’s iPlayer if not a device independent application?  And the TV application market is truly in its infancy - creating new industry and commerce opportunities as it steps out.]]></description>
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		<title>Digital Convergence: Innovation or fragmentation? Or can I retain the serendipity of television?</title>
		<link>http://www.easeltv.com/2009/digital-convergence-innovation-or-fragmentation/</link>
		<comments>http://www.easeltv.com/2009/digital-convergence-innovation-or-fragmentation/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 16:56:25 +0000</pubDate>
		<dc:creator>Bill Scott</dc:creator>
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		<category><![CDATA[Canvas]]></category>
		<category><![CDATA[connected TV]]></category>
		<category><![CDATA[Convergence]]></category>
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		<description><![CDATA[As a consumer I want more choice, more control and more convenience from television but not at the expense of complexity or a lack of spontaneity.]]></description>
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		<title>What does Canvas mean to content producers?</title>
		<link>http://www.easeltv.com/2009/what-does-canvas-mean-to-content-producers/</link>
		<comments>http://www.easeltv.com/2009/what-does-canvas-mean-to-content-producers/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 16:48:37 +0000</pubDate>
		<dc:creator>Bill Scott</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Canvas]]></category>
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		<description><![CDATA[Content producers now have a chance to fully exploit a genuine two-way environment by delivering more choice and a more relevant experience to consumers.]]></description>
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