No keyboard. No Mouse. Relaxed, TV-watching consumers won’t type stuff into a search box. We need serendipity. We need convenience and simplicity. We need Suggested Discovery. Continue reading
Telco VoD or Over-the-top video?
The most successful network operators will be those that facilitate and encourage over the top video. Those that seek to retain complete ownership of the commercial relationship with the consumer will ultimately be disintermediated, as they will never be able to keep pace with consumer demand. Look at the iPhone; it was successful because it offers a more open aggregation model and not just because it was cool – the open model encourages innovation. Continue reading
Posted in Uncategorized Tagged App Store, Canvas, connected TV, iPad, iPhone, Kindle, OTT, TV, Web TV Leave a comment
Television – the new Web
These days, for any established brand, a web site is a necessity, and for most marketing managers a mobile strategy is now an equally viable option. Whilst TV has always offered a powerful advertising outlet, it has been an expensive and limited tool. All this is about to change. Continue reading
Posted in connected TV Tagged Canvas, connected TV, Internet TV, IPTV, TV Applications, Web TV Leave a comment
Digital Convergence: Innovation or fragmentation? Or can I retain the serendipity of television?
As a consumer I want more choice, more control and more convenience from television but not at the expense of complexity or a lack of spontaneity. Continue reading
Posted in Uncategorized Tagged Canvas, connected TV, Convergence, fragmentation, innovation Leave a comment
What does Canvas mean to content producers?
Content producers now have a chance to fully exploit a genuine two-way environment by delivering more choice and a more relevant experience to consumers. Continue reading
What would a well executed TV App Store mean for pay TV?
A well executed App Store would make it easy for content providers to publish and monetise applications on TV. Today’s TV App Stores are not well executed, but in time may become so. The impact on pay TV will then be significant. Continue reading