Author Archives: Joe Foster

Television – the new Web

By Joe Foster | Published: 14/01/2010
These days, for any established brand, a web site is a necessity, and for most marketing managers a mobile strategy is now an equally viable option. Whilst TV has always offered a powerful advertising outlet, it has been an expensive and limited tool. All this is about to change.
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Connected TV – The next application play

By Joe Foster | Published: 14/01/2010
TV is changing and will simply become an application play. For all the early market repurposing, what is BBC’s iPlayer if not a device independent application? And the TV application market is truly in its infancy - creating new industry and commerce opportunities as it steps out.
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